Case Studies/Portfolio
Discover how Great Lakes delivers value through real-world projects and success stories that highlight innovation, strategy, and measurable results.
Success Stories
Synergy Rehab Inc
Overview:
Synergy Rehab Inc. is a highly rated physical therapy clinic located in Southfield, Michigan, known for treating the root causes of pain and delivering long-term rehabilitation and holistic wellness
Challenges:
- Anonymous Online Presence: The clinic had limited visibility in local online searches and lacked strong search rankings.
- No Paid Media Strategy: Absence of structured Google, Facebook, and Instagram advertising campaigns meant missed opportunities for targeting potential patients.
- Content Gaps & Low Engagement: Their blog and site lacked consistent, optimized content tailored for both user intent and search engine performance
- Underdeveloped Social & LinkedIn Presence: No cohesive social media or LinkedIn presence meant missing professional outreach and patient engagement avenues.
- Website Lacking Conversion Focus: The site was informative but needed enhancements in UX, responsiveness, and SEO optimization to improve form fills and appointment bookings.
Strategic Solutions:
Website Design & Development
- Rebuilt the site with a focus on responsive design, intuitive navigation, and improved conversion pathways for appointment bookings and consultations.
SEO Optimization
- Conducted a full audit to address on-page SEO, metadata, and site structure
- Developed high-value service and blog content targeting local-relevant keywords
- Optimized for Core Web Vitals and user experience to support better search performance
Paid Advertising Campaigns
- Launched targeted Google Ads to capture search intent (e.g., “physical therapy Southfield”)
- Ran Meta Ads (FB/Instagram) promoting services, special offers, and blog content
LinkedIn & Social Media Marketing
- Created and optimized LinkedIn profiles for Synergy Rehab and staff to expand professional visibility
- Scheduled consistent content across social platforms—patient testimonials, blog snippets, wellness tips—to humanize the brand and drive engagement
LinkedIn & Social Media Marketing
- Optimized Google Business Profile with updated descriptions, images, and patient calls-to-action
- Encouraged and managed Google Reviews to boost local credibility and rankings
Result:
- Organic Traffic Growth — Leveraging tactics similar to JuxtDigital’s rehab client experience, Synergy could see measurable monthly traffic improvements, better local rankings, and boosted conversions
- Ad Campaign ROI — With targeted Google and Meta Ads, expect increased appointment inquiries and higher booking conversion rates.
- Social & LinkedIn Reach — Enhanced engagement and community trust through professional storytelling and regular content placement.
- Operational Impact — Overall improvement in patient leads, local visibility, and sustained business growth.
Dr. Sangita Pradhan
Overview:
Dr. Pradhan is committed to providing exceptional medical care for patients of all ages. She believes in building strong, trusting relationships with her patients, taking the time to listen to your concerns and develop tailored treatment plans that align with your lifestyle and health goals.
Challenges:
- No existing brand identity to reflect her professional expertise.
- Needed a modern, approachable logo that conveyed trust and wellness.
- Website had to balance medical professionalism with user-friendly design.
- Required an SEO-friendly structure to improve visibility and attract the right audience.
Our Solution:
- Created a clean, modern logo symbolizing health, balance, and trust.
- Designed and developed a responsive, SEO-optimized website with smooth navigation and engaging visuals.
- Structured the site to highlight her services, expertise, and resources while ensuring easy access for clients.
Result:
- A cohesive brand identity and an impactful digital platform that builds credibility, enhances visibility, and helps Dr. Pradhan connect effectively with her audience.
West Town Towing
Overview:
A roadside assistance and towing service based in Flint, Michigan, providing fast and professional help with services like towing, lockouts, jump starts, and battery installation. Operating for over 20 years, they emphasize reliability and fair pricing.
Challenges:
1. Outdated Visual Identity
- The brand lacked a modern, memorable logo that would stand out in competitive directories and build trust at a glance.
2. No Digital Presence or Poor Website Availability
- Attempts to access the client’s site currently fail, indicating a potentially missing or offline website—which undermines credibility and customer reach.
3. Less Visibility in Local Searches
- Without a functional, optimized website, West Town Tow was missing out on SEO opportunities and directory engagement.
4. Missed Opportunity for Customer Engagement
- With no website or inactive site, the business lacked an online channel for testimonials, service info, and trust-building content.
Our Strategic Solutions:
Logo Redesign
- Developed a fresh, professional logo embodying trust, speed, and roadside assistance. The branding balances bold typography with clean iconography that’s ideal for vehicle decals, digital listings, and print.
Website Design & Development
- Designed and built a responsive, mobile-first website that clearly presents services, contact information, and service areas.
- Implemented a "Get Help Now" call-to-action prominently on every page to drive immediate engagement.
- Integrated trust elements like customer testimonials, a visually appealing gallery, and strong service descriptions.
Local SEO Foundation
- Structured on-page elements (title tags, meta descriptions, header hierarchy) around local search terms like "Flint towing services" and "roadside assistance Flint MI".
- Planned future content strategy around blog posts with tips (e.g., what to do in a breakdown), frequently asked questions, and behind-the-scenes team highlights.
Restoring Online Availability
- Ensured site stability with reliable hosting, regular backups, SSL security, and uptime monitoring to maintain continuous access for users.
Results & Impact:
Brand Recognition Boost
- A modern, cohesive visual identity that increases professionalism and recall across digital and physical touchpoints.
Improved Online Accessibility
- A newly launched, fully functional website ensures customers can find services, request help, and view information instantly.
Enhanced Local Search Presence
- An optimized site lays the foundation to climb local search rankings and appear more prominently in directory listings.
Greater Customer Confidence & Engagement
- With clear service info, strong visual design, and easy contact options, the site builds trust and encourages direct inquiries.
at-your-site.com
Overview:
We redefine convenience through exceptional concierge service tailored to your lifestyle. Whether you’re a busy professional, a frequent traveler, or someone who simply values their time, our mission is to simplify your life by handling the details—big or small—with care, discretion, and excellence.
Challenges:
1. No Established Brand Identity
- The client lacked a professional logo and cohesive branding to represent premium, personalized concierge services.
2. Limited Online Presence
- With no dedicated website, the business had no digital footprint, making it difficult to attract and engage high-value clients.
3. Target Audience Trust
- Concierge services require a luxury yet approachable brand image, but the absence of polished design elements reduced credibility.
4. Customer Accessibility Issues
- Without a website, prospective clients had no easy way to learn about services, make inquiries, or request assistance.
Our Strategic Solutions:
Logo Design
- Designed a sleek, elegant logo that reflects sophistication, trust, and exclusivity—aligned with the lifestyle concierge industry.
- Created branding assets that can be applied across digital, print, and promotional platforms.
Website Design & Development
- Built a fully responsive, SEO-friendly website optimized for both mobile and desktop users.
- Designed a clean, luxury-inspired UI/UX to resonate with high-net-worth individuals and busy professionals.
- Structured the site around clear service categories, FAQs, and strong CTAs for bookings and inquiries.
- Integrated forms and contact options for seamless client communication.
Results & Impact:
Premium Brand Identity
- A polished, luxury-oriented logo and design system positioned the business as a trusted concierge brand.
Enhanced Digital Presence
- A modern, user-friendly website established strong online credibility and improved visibility in local search.
Improved Client Engagement
- With service details, testimonials, and easy booking access, prospective clients could engage effortlessly.
Stronger Market Positioning
- The refreshed branding and website helped differentiate At Your Site from competitors in the concierge services industry.
